0 9 . 0 9 . 1 4 // target: 4 dorm room makeovers + my favorite finds!


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Hi all!

Hope September is treating you well!  With school already in session, and exciting new adventures along the horizon (especially for you college students!) I wanted to share the after photos and product links for the target back to college campaign i filmed this summer. We traveled to four different college campuses, met a total of five college students, and four you tube influencers; crazy enough, my days and nights consisted of running through target on shopping sprees like a kid on red bull.  

keep in mind, each dorm makeover we transformed in a day... yes, one day. being the virgo perfectionist that i am, there are some things i wish could have been a little bit different, but i feel all transformations were exactly what a dorm room should be: lively, eclectic, adventurous, and most importantly, exactly what the students wanted.

See all four, very, very different dorm room makeovers below. all were designed with target products, etsy finds, items from home improvement stores and of course cheap flea market goodies! I wish i had before pics, because i am telling you some of these dorm rooms were soooo sad!

TARGET: DORM ROOM MAKEOVER 1

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the adorkable, girl next door, jennifer.

the adorkable, girl next door, jennifer.

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Watch: all four episodes for this makeover here, here, here and here.  As well, as check out the inspiration DIY board here

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MY FAVORITE FINDS: DORM ROOM MAKEOVER 1

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the best friends, ronnie and steven.

the best friends, ronnie and steven.

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Watch: all four episodes for this makeover here, here, here and here

mister todrick hall everyone! ps. have you seen his virgin america safety video.... its pretty insane! go watch now!

mister todrick hall everyone! ps. have you seen his virgin america safety video.... its pretty insane! go watch now!

MY FAVORITE FINDS: DORM ROOM MAKEOVER 2

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mrs. tiffany garcia, aka i want her rainbow bright hair!

mrs. tiffany garcia, aka i want her rainbow bright hair!

the "urban, nerdy, chic" gamer, nolan.

the "urban, nerdy, chic" gamer, nolan.

Watch: all four episodes for this makeover here, here, here and here.  

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MY FAVORITE FINDS: DORM ROOM MAKEOVER 3

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the cutest, most energetic ladies ever, emily and solia.

the cutest, most energetic ladies ever, emily and solia.

Watch: all four episodes for this makeover here, here, here and here and check out the light ladder DIY here

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MY FAVORITE FINDS: DORM ROOM MAKEOVER 4

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in closing, thank you, thank you, thank you to target, deutsch, bunim murray and my design team for such an unforgettable time! still pinching myself.  it's funny how things come and go in your life.  such a wonderful opportunity to work alongside a stellar company i have admired since i was a kid. lots of love for tar-jay and for the wonderful people they employ! until we meet again :) xoveronica

photo cred toby spino

photo cred toby spino


0 8 . 1 8 . 1 4 // jewel toned reflections


isn't this not the most mesmerizing installation you have ever seen?!?

colour, light and jewel toned reflections, created by american photographer autumn de wilde.  the structures were made from colorful plexiglass sheets and mirror.  the photo shoot took place in the dry california dessert and was commissioned by cadillac for their escalade ad campaign.  how friggin awesome is that!  

you can view more of autumn's work here.

photo cred autumn de wilde

0 8 . 1 1 . 1 4 // target: one bright and happy dorm room makeover!


Emily and Solia were the perfect clients!! 

They were fun, bubbly and had great taste!  The final dorm room was a well curated room that described the girls personality to a "t"! Yes, I did install a thrift store fireplace mantel, yes there was an ugly sink in the room (which I had the lovely pleasure of hiding) and yes I secretly wanted to move in afterwards! 

just like every dorm makeover throughout this target series, my team and i only have a few hours to complete the project..... thank gosh anne from anneorshine was there.  she was a great partner in crime and kept the girls busy, especially when it came time to install and style the dorm room.  overall i was very pleased with the final outcome of the room! what do you think?  

photo cred target

photo cred target

photo cred target

photo cred target

head on over to target's: a bullseye view and you can easily shop the room for target products.

i also had two super easy DIY's in the room, one in which you can watch over at A Bullseye View.  The DIY light ladder was a great way for me to bring in more lighting without having to purchase any more task or floor lamps.... which can take up a lot of valuable footprint in a tiny space.  This project will literally take anyone 5 seconds to do... i promise! 

Watch all 4 episodes from this adorable dorm makeover.  The girls sure did love it!! 

BYE Episode 1 of 4: THIS COLLEGE DORM NEEDS A MAKEOVER

BYE Episode 2 of 4: COME SHOPPING W/US FOR A DORM MAKEOVER

BYE Episode 3 of 4: DIY COLLEGE DORM DECORATION

BYE Episode 4 of 4: FINAL COLLEGE DORM MAKEOVER REVEAL

photo cred toby spino

photo cred toby spino

photo cred toby spino

photo cred toby spino

xoveronica